More personalized experiences: With the proliferation of artificial intelligence and machine learning, social media platforms will likely become more adept at personalizing the content that users see. This could mean more tailored recommendations for things to watch, read, or share, as well as more customized advertising.
Greater use of live video: Live video has already gained a lot of traction on social media, and this trend is likely to continue as more people turn to platforms like Instagram, TikTok and YouTube to connect with others in real-time.
Overall, it's difficult to predict exactly what the future holds for social media. However, by keeping an eye on these trends and staying attuned to the changing needs and preferences of users, we can get a better sense of what to expect as we move into 2023 and beyond.