Rocork is a young brand founded by Roksolana, a yoga teacher and practitioner of traditional Chinese medicine and acupuncture. Rocork sells an innovative natural cork yoga mat and natural cork yoga accessories.
Roksolana and a colleague of hers located me via LinkedIn looking for someone to manage the Rocork's social media. After initial discussions about objectives, timelines and methods, I was engaged at the end of August 2020 in the role of social media specialist. After several weeks developing the brand’s social media marketing strategy and content plan, the first post was published on September 10th, 2020.
Based on the plan we established, the first 3 months were to be used primarily for improving the quality of Rocork’s social media accounts and market testing in order to optimize later investments in advertising and influencer collaborations. Notwithstanding our timeline, by October 22nd, less than 6 weeks later, we had generated 11 sales totaling € 2,162.84, or € 196.62 per sale.
Below you can compare the data for Rocork’s site in August (before starting work with me), September (getting started: preparatory work, starting publications, test traffic targeting) and October (active posting, advertising testing, influencer testing)