Case Study
Rocorkyoga
Rocorkyoga
Rocork is a young brand founded by Roksolana, a yoga teacher and practitioner of traditional Chinese medicine and acupuncture. Rocork sells an innovative natural cork yoga mat and natural cork yoga accessories.
Roksolana and a colleague of hers located me via LinkedIn looking for someone to manage the Rocork's social media. After initial discussions about objectives, timelines and methods, I was engaged at the end of August 2020 in the role of social media specialist. After several weeks developing the brand’s social media marketing strategy and content plan, the first post was published on September 10th, 2020.
Based on the plan we established, the first 3 months were to be used primarily for improving the quality of Rocork’s social media accounts and market testing in order to optimize later investments in advertising and influencer collaborations. Notwithstanding our timeline, by October 22nd, less than 6 weeks later, we had generated 11 sales totaling € 2,162.84, or € 196.62 per sale.
Roksolana and a colleague of hers located me via LinkedIn looking for someone to manage the Rocork's social media. After initial discussions about objectives, timelines and methods, I was engaged at the end of August 2020 in the role of social media specialist. After several weeks developing the brand’s social media marketing strategy and content plan, the first post was published on September 10th, 2020.
Based on the plan we established, the first 3 months were to be used primarily for improving the quality of Rocork’s social media accounts and market testing in order to optimize later investments in advertising and influencer collaborations. Notwithstanding our timeline, by October 22nd, less than 6 weeks later, we had generated 11 sales totaling € 2,162.84, or € 196.62 per sale.
Below you can compare the data for Rocork’s site in August (before starting work with me), September (getting started: preparatory work, starting publications, test traffic targeting) and October (active posting, advertising testing, influencer testing)
Check Screenshots from the Shopify Analitics
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In the period from September 10th to October 22nd, we also managed to grow Rocork’s Instagram account from 175 real followers to 361 real followers, an increase of 106% or 186 people.
The test targeting also generated a significant bump in website traffic at a low CPC, as you can see on the screenshot.
We are currently working on building influencer collaboration campaigns, fine-tuning targeting and, of course, continuing to create more and more high-quality content.
Rocork is well on its way to achieving its social media objectives of building a community around the brand and hitting growing revenue targets.
The test targeting also generated a significant bump in website traffic at a low CPC, as you can see on the screenshot.
We are currently working on building influencer collaboration campaigns, fine-tuning targeting and, of course, continuing to create more and more high-quality content.
Rocork is well on its way to achieving its social media objectives of building a community around the brand and hitting growing revenue targets.
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